How to Better Measure Real-time Audience Engagement
Audience engagement is the time users have spent exploring and interacting with your content, whether it be on your website or social media platforms. It is crucial that businesses can measure audience engagement effectively, as it is a general indicator of the overall success of your digital marketing strategies.
This guide will provide some tips for businesses on how to successfully measure real-time audience engagement so you can assess the proficiency of your marketing campaign.
Social Media Shares
Businesses should look at how many shares their content is getting on social media to grasp the effectiveness of their marketing strategy. Shares are arguably more important than comments or likes, as they demonstrate that your content has been consumed by people showing genuine interest in your products and services.
Changes in Live View Counts
Another great way to measure your audience engagement in real time is to monitor any fluctuations in the view count when you are live streaming using a webcast platform.
If the view count remains steady, or increases, throughout the event, it will generally mean that the audience is engaged with your content and is enjoying what they are seeing. Similarly, if the view count declines during the event, this is generally an indication that the audience is not invested in your marketing campaign and is unlikely to want to utilize your services.
Create and Track an Event Hashtag
Creating a hashtag for a live event is an effective mode of monitoring your audience engagement in real time. By doing this, you will be able to see exactly what your customers are thinking about different aspects of your presentation, so you can gauge what is and isn’t working. This will therefore allow you to make any adjustments to your marketing campaign so that you can optimize your audience engagement for any future events and ultimately improve your business strategy.
Observe Unique Page Views Per Session
This metric is another general indicator of a consumer’s interest in your brand. By looking at this, you will be able to see just how many pages an individual has viewed during their session on your website or social media platforms. The more pages they have visited, the more likely they are engaged with your strategy and are interested in what your company has to offer.
Track Your Social Media Growth
Look at your real-time increase (or decrease) in social media followers and likes. A steady or rapid increase in followers often directly correlates with how engaged an audience is with your live event or marketing strategy. Similarly, the more audience participation there is, the more likely they are engaged with your company; this can also be measured by looking at any increase in comments, followers, and likes.
The Importance of Audience Engagement
Having an engaged audience is a sign that your consumers feel as though they are a valued part of your brand, which will ultimately lead to more sales and business success. It is therefore crucial that businesses can measure real-time audience engagement effectively, as a high level of audience engagement directly correlates with an efficient business marketing strategy.
