4 Marketing Strategies to Improve Your Amazon Business Sales So, you’ve started an Amazon business, or you’re gearing up to do so. The big question is lingering in your mind: How can you boost your sales? Amazon’s business landscape is a highly competitive one, where you have the potential to sell to thousands. The catch, however, is that you’re also competing with thousands of other sellers.
Finding the right marketing strategies to succeed as a business on Amazon might seem complicated, but with the right tips and tricks by your side, success is just within your reach. There are several options available to you, and understanding how to leverage each one is key to improving your Amazon business sales.
Create a Loyalty Program One of the most effective ways that you can boost sales is by creating an Amazon-specific loyalty program for your customers. Much like traditional in-store loyalty programs aim to reel customers in, an e-commerce loyalty program for Amazon customers will help keep your customers coming back to you time and time again.
Loyalty programs come in many different formats. For one, you can offer discounts or loyalty points to redeem that are exclusive to your customers and only exist on Amazon, even if you sell through other platforms. This will incentivize customers who find your Amazon store to continue purchasing your products through Amazon, driving your sales numbers higher.
Another great option is offering early access to products you plan to release. Customers love to feel special, and you can prioritize your most loyal customers by offering early access and testing to customers who shop on your Amazon store. You can also gain feedback about the product this way, which will help you make improvements to the product before it’s fully released.
Amazon has a few built-in options that can reward loyalty as well. The “Subscribe & Save” feature can be set up on your store to offer a discount on products they may purchase often, and this in turn increases the likelihood that they will purchase that product on a regular basis.
Find an Amazon Advertising Partner Often, it can feel better to manage your business entirely alone. Doing so is admirable, but it leaves out a key marketing strategy for improving sales: Advertising partners. Finding an Amazon advertising partner means accessing invaluable knowledge and resources, especially when it comes to analytics or reaching a wider audience.
To find an Amazon advertising partner, start by researching people or groups that specialize in Amazon advertising and have proven competency in your sales niche. You can check out reviews and testimonials of others who have worked with that partner to see if they’re a great fit. For smaller businesses, smaller advertising partners are best because they can offer more personalized support.
Before making your final decision, be sure to consider whether their approach, fees, and communication align with what you need for your business. Having an Amazon advertising partner may mean having a sales analytics professional by your side or having someone to promote your products directly, so it’s best to consider your goal for the partnership first and foremost. Then, you can reach out and make an arrangement!
Personalize Email Campaigns In the world of marketing and Amazon sales, email campaigns are more relevant than ever. Customers are constantly scrolling through piles of email offers and ads, but what makes an email campaign truly stand out and land a sale is personalization. A generic email with a discount code is far less likely to close a sale than a personalized email that really speaks to the customer.
As an Amazon seller, you have a few tools available for you to consider. Amazon offers built-in metrics that you can use to segment your audience. In other words, you can narrow down your customer base to a few key groups, and then personalize email campaigns based on those groups.
Similarly, it’s a great idea to consider what those groups tend to buy in terms of the products you sell. If Group A primarily purchases personal care items while Group B is more likely to purchase your gift bundles, you can make streamlined recommendations in your emails for similar products, offer discounts on key products, and keep customers informed of new products preparing to launch.
A/B testing is helpful for determining the success of your campaigns. To use A/B testing, you can create two similar yet tailored versions of the same email to send out to two different groups of customers. From there, you can track the performance of those emails and make modifications based on which versions do well and which fall short of success.
Take Advantage of Videos For each product you sell, Amazon allows you to upload videos of the product. These are often used for demos and how-to guides for customers, but you can take these videos a step further to optimize your marketing approach.
For example, think about all of the different benefits and uses of your product that extend beyond what’s obvious. Your product might have versatile uses, features, or benefits that aren’t clear at a glance, or more complicated aspects to it that a series of educational videos can clarify. This makes your product more approachable and accessible to those who may be on the fence about purchasing it.
You can also take advantage of customer testimonials for your videos. Offering a discounted product in exchange for a testimonial not only improves customer loyalty but also speaks directly to prospective customers in an honest, open way.
Improving Your Amazon Business Sales At first, it can be daunting to try and improve your business sales. However, all successful businesses rely on strong marketing techniques, and finding the right techniques for your business is how you can truly stand out in the sea of sellers online.
No matter what you sell or who you sell it to, take the time to research, apply marketing strategies in your outreach, and modify your approaches based on the performance metrics of your business. With the right marketing strategies in place, it’s only a matter of time before you see those sales numbers grow.
